Meta Deletes 500,000 Spam Accounts and 10 Million Fake Profiles to Protect Original Creators

 In its ongoing battle to keep Facebook clean and fair for genuine users, Meta the parent company of Facebook has announced a major sweep against spam, fake profiles, and unoriginal content.

On Monday, Meta revealed that it removed 500,000 accounts engaged in spam and fake engagement during the first half of 2025. But that’s not all. The tech giant also took down nearly 10 million fake profiles impersonating popular content creators.

These actions are part of Meta’s broader mission to protect original creators and ensure that authentic voices don’t get drowned out by copycats and bots.

“We’re making progress. In the first half of 2025, we took action on around 500,000 accounts engaged in spammy behaviour or fake engagement, applying measures ranging from demoting their comments and reducing the distribution of their content to preventing these accounts from monetising,” Meta shared in an official blog post.

The company emphasized that it’s not just targeting spammy interactions but also taking a firm stand against accounts that recycle or repost content without permission or significant edits.

Such accounts will face tough consequences, including:

• Loss of monetisation opportunities
• Reduced visibility in Facebook feeds
• Potential account restrictions for repeat offenders

Meta explained that repeated sharing of unoriginal material — whether videos, photos, or text — damages the platform by crowding out new and authentic content. The company wants to give more space for fresh voices and original ideas to shine.

To support creators, Meta is testing new tools designed to trace duplicated content back to its original source. The goal is to ensure proper credit and visibility for the real creators behind the work.

Meta also clarified what counts as “original content.” Simply stitching clips together, adding minimal overlays, or slapping on a watermark will no longer qualify as meaningful editing. Instead, content that offers genuine value, unique storytelling, or creative perspective will be rewarded with wider reach and better engagement.

Another important warning from Meta: posting watermarked content from other platforms could lead to penalties, including reduced reach and loss of monetisation opportunities.

In essence, Meta’s message to creators and users alike is clear: originality matters more than ever. The company is determined to keep the platform authentic, rewarding those who bring real value and fresh perspectives to their communities.

For anyone building a presence on Facebook, it’s time to focus on creating unique content, telling compelling stories, and staying true to your own voice. Because, as Meta is proving, the future belongs to original creators.